Educating families, answering questions and eliminating the confusion of the college planning process.

The college planning process can be a confusing one—especially if it is your first time through. By the time you may finally understand the process, it can be too late. That’s why WNY Asset Management has developed a new program called the CAP Program. It is our College Assistance Program (CAP) where we guide you through the college search and application process.

We start with an evaluation meeting where parents and students are taken through the process of college planning. We begin by evaluating the student’s academic profile and the family’s financial position. Your advisors will provide you with specific advice tailored to maximize your student’s academic opportunities and your family’s college funding and financial aid eligibility. Working with professionals in finance and educational fields assures accurate information and timely management of this often chaotic and confusing process.

Our process will provide a personalized approach to helping your family plan and implement proven strategies for selecting and paying for college.

Making the college process easier for you.


To get started, your program advisor will meet with you to determine your specific concerns. This meeting will begin to put together what needs to be accomplished in order to reach your goals. Your action plan will include outlying the required tasks and deadlines in the college admissions and financial process. A review of your student’s current academic profile and academic goals are evaluated. Your financial documentation is reviewed to outline your family’s initial financial aid eligibility and funding opportunities which will prepare you fully for the financial aid conferences. It is here where your goals and concerns are identified, which will drive our action items throughout the rest of the process.


Our professional guidance counselor takes a proactive approach by having the student complete a college search questionnaire. Through a series of meetings and a workshop, she will evaluate your students’ academic credentials, employment, outside activities, and current/future high school curriculum choices to help your student find the right fit college. Our program is personalized for each student focusing on areas such as organization, admissions presentation, college essays and applications, resume preparation, standardized test, college visits and so much more. For more information visit:

Financial Aid

With the ever-rising cost of college, now, more than ever, it’s important to understand the financial aid process and what your family can expect. Using the various financial aid formulas and our advisor’s professional experience, we determine your families expected family contribution (EFC) and aid eligibility at each school. A complete analysis of variables impacting aid eligibility generates personalized recommendations based on each family’s unique financial profile. Our advisor will help create a financial plan specifically designed to fit your family’s financial situation with the goal of maximizing aid and minimizing costs. Comparisons of college financial history, policy and resources ensure that families are informed of the college’s ability to meet their financial needs and how financial aid packages are constructed, helping families minimize cost and debt while maximizing aid.

Aid Forms Preparation

Families can now file for financial aid as early as October 1st of their senior year. As part of our package, your advisor will assist you in obtaining your FSA ID’s as well as prepare your families FAFSA application. Proper and timely completion of your application assures families will become eligible for all federal, state and school aid necessary to make your student’s dream of attending the best-fit college come true. (Additional forms such as the CSS Profile, TAP, Excelsior and income verification procedures may be necessary. These forms can be prepared for you at an additional cost).

Putting It All Together

During the fall of your student’s senior year in high school, we review your final college list and coordinate timelines and the required admissions application and financial aid forms filing. A final review of your family’s up-to-date financial position ensures the greatest potential for financial aid, eligibility, and admissions.